Hi, I am Tricia! I am Founder, Owner, CEO, President, Marketer and wear all the other hats I need to wear running a small business in Williamsburg, Iowa.

In 2018 with the inspiration of my two daughters and children boutique clothing on trend, we started looking, testing and playing with the idea of our very own Children's Boutique. When I say 'We' I mean my very supportive family and friends who have helped with everything from social media, live sales, inventory, packing/shipping/delivering orders and so much more!

In 2019, we officially launched Mommy's & Mini's Boutique carrying only our children's line. As we grew, our followers were consistently requesting more 'Mommy' pieces and that's when we brought in our women's line all while I was still working full time in Convenience Store Retail Leadership. As our business grew, I quickly learned that building relationships with women in our community was not only inspiring, but my true passion.

In 2020, We opened our very first brick and mortar store in Williamsburg, Iowa during a pandemic.

In 2021, We moved to a brand new space and rebranded our Business to El Pearl Boutique where we continue to thrive on building relationships, empowering women and providing quality, fine, affordable apparel that women of all shapes and sizes feel confident in!